Terry’s expertise in professional marketing and sales has been developed over a 35-year career in numerous sales and management positions, 25 of those years specific to real estate in high-end communities. He has been acclaimed as one of the nation’s most respected sales trainers and marketing consultants for luxury planned communities. Author of best-selling book, Secrets of Selling From Real Estate Masters, a member of the National Speakers Association and ULI, Terry will provoke thought and challenge you to adjust your approach that will work in today’s market place: “Creating Uncontrollable Curiosity...The Heartbeat of Marketing.” He partners with expert Mike Notartomaso to serve as co-emcee throughout the conference.

The Hilton Head Group, Inc., provides turnkey expertise for startups, including feasibility, acquisition, strategic planning, product development, financing, construction, marketing, sales and operations. The Hilton Head Group and its affiliated companies have been involved in the business of resort and community development in the Southeast since 1976. Mike is a member of the Urban Land Institute, the American Resort Development Association, the National Association of Realtors and the National Golf Foundation.

Where in the world are the buyers with cash? Ron will help us answer this question since he specializes in surveys and mailing lists of the affluent. He is the Founder of the Management Resource Group, which provides strategic marketing and consulting services to the travel and hospitality industries. For 20 years, Ron served in senior management positions in the cruise, airline and hotel industries. This provides us with some excellent cross-training when it comes to targeting a specific type of buyer. He has also served as the President or Chief Marketing Officer of four cruise lines.

More than 85% of real estate purchasers will do their initial investigative search on the internet. Are they able to find your site when they do? Is your site ‘sticky’? Will it prompt them to take action? Susan Sweeney, internet marketing expert and the author of eight internet marketing books, including A Hundred & One Ways to Promote Your Real Estate Website, 3G Marketing On The Internet & the E Business Formula For Success will review the lifecycle of real estate websites and technologies–the past, present and future. This session is a must for all real estate professionals, especially in today’s market place, who want to see how their site measures up, discover what they have to do to catch up and learn what they must do to prepare for the future. Developers, make sure all of your marketing people come with you.

Everyone is trying to discover “What’s working?” With sales at more than 20% above budget for ’08 so far, Emerald Grande at HarborWalk Village is truly a success story. Ed McMullen brings 28 years of resort development sales and marketing experience to the podium. He, along with his professional marketing team, Lewis Communications, will share what’s been working in this tough market with more than $175 million in real estate sales over the last 12 months, including 300+ luxury fractional shares. Everyone in attendance will pick up some excellent marketing approaches that can be immediately implemented.